I wish I could understand the decisions of the "powers that be" on SOE...

Just imagine a bit advertisement at station/soe-sites, trial-keys direct on station and, for players who have gone, some free-to-play-time to probably get some back... (they have done this for EQ2! 2 - 3 weeks as I remember). That's no magic and not "expensive" or something... and they could profit...