I think it has something to do with the spirituality and encompassing "style" of the Matrix being kind of "haute couture" at the moment in mainland Europe. What's kind of worrying though, is that it is interpreted as a whole...
... in the same way as for someone to say Blink 182, Lawrence Arms, Alice Cooper and Elvis Presley can all be classified as the same kind of "rock music".
As shown by this advert.
I mean by the time something travels all the way to car industry commercials, it's pretty far along the corporate chain. Though since this is the concept advert as opposed to the TV one, not toooo far along.
